Thursday, February 10, 2011

BOC week 5: Competitive Analysis

www.mixtiomedia.com

Looking into Mixtio Media, I found out that the man behind the whole company is a fellow AI student, from Dallas and he runs his own company where he is open to whatever comes his way. I started looking into his galleries and found that in my opinion, his photography isn't that good when it comes to shooting portraits, kids, events and just everything except his modeling pictures. He does a good job a lighting and portraying his subjects in a model-esque manner. While the concepts are a bit unflattering to the models, who am I to judge the artistic creation of another.

http://www.wix.com/googlepixels/keith-carter

Judging by the website, this guy is pretty entry level, despite the fact that he graduated from a top photography schools in the nation, which isn't mentioned on about him section of the website.  His name is Keith Carter and according to his about him section, his photographic forte is product photography. Also mentioned is that he "maintains and is always expanding an Internationally recognized and award winning photo surrealistic portfolio of images that is closed to the public right now." Judging from his online portfolio, I think this guy is in the wrong field, because honestly his product photography isn't his best work, his landscape on the other hand is beautiful and outshines the rest of his work.

http://www.nclphotography.com/

NCL Photography is a company run by two people, Nelson Leonard and Ann Leary. And while their website isn't as fancy as modern websites tend to be, they have a pretty neat gallery up their sleeve. With their forte being Architecture and Real estate, these people look like they make bank, seeing the size of their portfolio, though I'm sure they could make more if they raised their rates. Up their sleeves, they are also savvy with HDR editing with looks breath taking. And if being amazing wasn't enough, they go the extra mile by also specializing in Portraiture and Wedding photography, this duo has he upper hand when it comes to the previous to, this is probably because their are more of a professional partnership business then a single person run one.

http://www.nyhotelphotographer.com/

This company is probably the most Pro of the bunch. At the head, Peter Hassel is the photographer making the big bucks here, with an impressive list of clientele and reviews from people in big office chairs, you know Peter is legit. Specializing in Hotel photography, Peter makes himself known he's got the eye and the lighting tech savvy abilities to keep him up top. Hassel's gallery is beautiful work you'd see in any spa or advertising brochure of a elegant company, it reminds me of a certain couple from our own AI that shoot from the Station Casinos. In all, Peter is successful and provides exceptional work, though his people shots are kinda eh, he should stick to architecture.

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